Located at 101 South Third Street in historic downtown Smithfield NC, Jewel’s Formals is home to over 10,000 square feet of fashion space. With a strong commitment to customer service, our “Jewel’s Gems” are our greatest asset. Our professional staff is known for providing the best individualized customer care with courtesy and a wealth of knowledge. 

Originally a full-service bridal boutique, Jewel’s currently offers North Carolina’s largest selection of prom and pageant attire. Jewels Formals takes pride in making your formal wear shopping experience a wonderful memory! Thank you for visiting us online. We hope to see you shopping soon!